A Deeper Analysis Of Instagram’s New Changes. Here’s How Your Brand Can Effectively Leverage Them!

May 23

Written By Vivek V

Background

I’ve always enjoyed photography & how Instagram thrives on the power of visual storytelling, showcasing its effectiveness in comparison to text-based narratives. Through my social media experiences, I learnt how to leverage several Instagram tips & tricks and wanted to analyse what works & what doesn’t on the platform (DOs & DONTs). This motivated me to analyse Instagram from different perspectives — individuals and businesses alike — and provide strategies tailored to different kinds of brands based on their business model, that could be used to increase customer engagement and turn a business profit.

Problem Statement

How can businesses leverage different Instagram marketing strategies, tailored to their brand and business model, and ultimately ensure business growth?

My Contributions

I wrote the entire article :P

Just kidding, here are the main highlights:-

I tried to highlight the Instagram features that were the newest at the time
- Stories Ads
- News Feed Algorithm
- IGTV
- Instagram Checkout
- Hidden ‘Likes’
I developed a new template to analyse Instagram on 4 important facets
- What’s Critical
- What’s New
- DOs
- DON’Ts

Impact

This was my love for writing, photography, and Instagram manifesting itself. So, I wasn’t personally seeking any real impact.
On Medium, the article currently enjoys 272 claps/likes! (So, some people definitely found it useful, haha!)

Project Links

A Deeper Analysis of Instagram’s New Changes. Here’s How Your Brand Can Effectively Leverage Them!

Vivek V